Laphroaig 10YO 750ml

A WHISKY LESS ORDINARY ​ THERE’S WHISKY. AND THEN THERE’S LAPHROAIG. ​ THERE’S ONLY ONE LAPHROAIG

The signature smoky flavour may come from it being one of the last remaining distilleries to malt its barley, or it could be the peat kilns, in use since 1840, that use a low temperature for the cold smoking process. Either way, Laphroaig boast being the most richly flavoured Scotch whisky in the World. 

WHAT MAKES LAPHROAIG SPECIAL?

A dram as individual as the place in which it’s made. ​ Laphroaig, meaning “the beautiful hollow by a broad bay” in Islay’s native Gaelic tongue, is a place like no other. The distillery is perched on the shore, exposed to all the elements the Hebridean Sea can throw at it. The Kilbride Stream is right beside it. And so is the rich Islay peatland that has been infusing the whisky for over 200 years. ​ ​ It’s this stunning spot that inspired brothers Alexander and Donald Johnston to lay the foundations of the Laphroaig distillery back in 1815. Over two centuries later, this substantial distillery boasts seven stills and their original kilns still burn as bright as their love for making our world-famous whisky. 

WHY STOCK IT?

The premiumization trend continues to fuel the demand for premium-and-above spirits.  (+4.5% vol ‘20-’25 CAGR vs 0.0% standard-and-below). Single Malt is forecasted to grow in 142 out of 159 markets (2025 vs 2019 benchmark) with Prestige+ Variants of Malt Scotch consistently gaining in importance. Laphroaig is the No1. Peated Single Malt from Islay with a polarizing rich taste of smoky peat. It invites whisky drinkers to expand their horizons, explore their passions and reward them with the ultimate experience. Consumers looking to “appreciate finer things” in life are looking to try something new, value strong heritage and high quality, and are prepared to pay more for it.

LAPHROAIG 10

Laphroaig 10 is the definitive Islay peated single malt. Its unique flavour profile comes from malted barley which is cold-smoked over peat fires before spending 10 years in ex-Bourbon barrels.  Sip neat or over ice. Either way, you’ll be drawn in by its quintessential Islay charm.​ ABV 43%

AROMA

Peat smoke, seaweed and a 'medicinal' essence with a hint of sweetness ​ TASTE Surprising sweetness with hints of salt and peatiness ​ FINISH Lingering with sweet seaweed afterglow ​